However, Leeson is later regarded as a genius when the blunt truthfulness of his campaigns – ‘Volvo: they’re boxy but they’re good’ – proves to be hugely effective. ‘Pulmonary cancer? Perhaps… Flavor? For sure!’ ‘Amalfi Super Thins,’ reads the tagline to a cigarette ad. The 1990 film Crazy People tells the story of ad exec Emory Leeson who is sent to a psychiatric hospital after creating a series of ads highlighting negative aspects of the products they’re trying to sell.
0 Comments
Leave a Reply. |